[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.klemanet.cz\/je-vase-firma-ztratova\/#Article","mainEntityOfPage":"https:\/\/www.klemanet.cz\/je-vase-firma-ztratova\/","headline":"Je va\u0161e firma ztr\u00e1tov\u00e1?","name":"Je va\u0161e firma ztr\u00e1tov\u00e1?","description":"Podnik\u00e1n\u00ed mus\u00ed p\u0159in\u00e1\u0161et zisk. Prost\u011b mus\u00ed. Bez toho to nejde. A snad nemus\u00edm s\u00e1hodlouze vysv\u011btlovat […]","datePublished":"2020-04-19","dateModified":"2023-05-02","author":{"@type":"Person","@id":"https:\/\/www.klemanet.cz\/author\/#Person","name":"","url":"https:\/\/www.klemanet.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/2d2764a424a89ac38785df784051989f5c5cb264a2405c7e5d24c1907a83f0fb?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/2d2764a424a89ac38785df784051989f5c5cb264a2405c7e5d24c1907a83f0fb?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"klemanet.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.klemanet.cz\/wp-content\/uploads\/art378623_1x1_20260820_094534_IqSOeZ.jpg","url":"https:\/\/www.klemanet.cz\/wp-content\/uploads\/art378623_1x1_20260820_094534_IqSOeZ.jpg","height":0,"width":0},"url":"https:\/\/www.klemanet.cz\/je-vase-firma-ztratova\/","about":["Online"],"wordCount":419,"articleBody":"         Podnik\u00e1n\u00ed mus\u00ed p\u0159in\u00e1\u0161et zisk. Prost\u011b mus\u00ed. Bez toho to nejde. A snad nemus\u00edm s\u00e1hodlouze vysv\u011btlovat pro\u010d. Jednodu\u0161e proto, \u017ee se j\u00edm doty\u010dn\u00fd podnikatel \u017eiv\u00ed a nebude p\u0159ece ztr\u00e1cet \u010das n\u011b\u010d\u00edm, z \u010deho nic nem\u00e1 nebo na co dokonce dopl\u00e1c\u00ed, \u017ee? Jen\u017ee ono to zase a\u017e tak jednozna\u010dn\u00e9 nen\u00ed. Ne v\u017edy to zde zm\u00edn\u011bn\u00e9 plat\u00ed, ne v\u017edy je podnikatel se svoj\u00ed \u017eivnost\u00ed v plusu. Nen\u00ed to \u017e\u00e1douc\u00ed, ale st\u00e1v\u00e1 se to. A to dost \u010dasto.  N\u011bkdy zkr\u00e1tka nevyjde podnikatelsk\u00fd z\u00e1m\u011br, nedost\u00e1v\u00e1 se solventn\u00edch odb\u011bratel\u016f, dodavatel\u00e9 p\u0159estanou plnit sv\u00e9 z\u00e1vazky nebo citeln\u011b podra\u017e\u00ed, n\u011bco se pokaz\u00ed a podobn\u011b a je to. Firma se r\u00e1zem dost\u00e1v\u00e1 z plusu do m\u00ednusu, tedy do dluh\u016f a je prov\u00e1zej\u00edc\u00edch t\u011b\u017ekost\u00ed. A co s takov\u00fdm podnik\u00e1n\u00edm te\u010f? Skon\u010dit s t\u00edm a j\u00edt d\u011blat n\u011bco jin\u00e9ho? Jist\u011b, i to by mohlo n\u011bkdy b\u00fdt \u0159e\u0161en\u00edm, ale rozhodn\u011b to nen\u00ed \u0159e\u0161en\u00ed moudr\u00e9. Tedy v p\u0159\u00edpadech, kdy m\u00e1 podobn\u00e1 firma je\u0161t\u011b n\u011bjak\u00e9 nad\u011bje do budoucna, kdy definitivn\u011b neztratila smysl sv\u00e9 existence. Pro\u010d hned likvidovat to, co by je\u0161t\u011b mohlo dob\u0159e fungovat, \u017ee? Ov\u0161em jak na to? Jak si po\u010d\u00ednat, kdy\u017e by byla dejme tomu zapot\u0159eb\u00ed modernizace, na ni\u017e se nedost\u00e1v\u00e1 finan\u010dn\u00edch prost\u0159edk\u016f? Nebo kdy\u017e by bylo pot\u0159eba finan\u010dn\u011b pokr\u00fdt provozn\u00ed n\u00e1klady, ne\u017e se situace zase stabilizuje? Kdy\u017e by bylo pot\u0159eba lhostejno vlastn\u011b co, co\u017e si ale \u017e\u00e1d\u00e1 finan\u010dn\u00ed injekci, na ni\u017e se majiteli takov\u00e9 firmy nedost\u00e1v\u00e1 pen\u011bz? Nejednou tu p\u0159ijde vhod p\u016fj\u010dka. A z existuj\u00edc\u00edch p\u016fj\u010dek pak z\u0159ejm\u011b nebankovn\u00ed hypot\u00e9ka Americk\u00e1 nebankovn\u00ed hypot\u00e9ka. Pro\u010d pr\u00e1v\u011b p\u016fj\u010dka a zrovna zm\u00edn\u011bn\u00fd nebankovn\u00ed produkt? Jednodu\u0161e proto, \u017ee pr\u00e1v\u011b takovou hypot\u00e9ku hrav\u011b z\u00edsk\u00e1 ka\u017ed\u00fd. I ten, kdo m\u00e1 hodn\u011b velk\u00e9 finan\u010dn\u00ed probl\u00e9my, kv\u016fli nim\u017e mu nikde jinde nep\u016fj\u010d\u00ed. Zde toti\u017e sta\u010d\u00ed d\u00e1t do z\u00e1stavy nemovitost a m\u00edt na spl\u00e1tky a d\u00e1l se prakticky nic z\u00e1sadn\u00edho nepo\u017eaduje. A proto\u017ee jsou tyto podm\u00ednky lehce splniteln\u00e9, pen\u00edze jsou k m\u00e1n\u00ed jist\u011b. A v\u00fdhodn\u011b. A pro\u010d toho nevyu\u017e\u00edt?                                                                                                                                                                                                                                                                                                                                                                                                  "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Je va\u0161e firma ztr\u00e1tov\u00e1?","item":"https:\/\/www.klemanet.cz\/je-vase-firma-ztratova\/#breadcrumbitem"}]}]